![]() LinkedIn has added functionality to its already powerful marketing offering to enable B2B marketers to contact prospects. The platform has announced a 60% increase in its engagement rate. 93% of B2B marketers now consider LinkedIn to be the most effective lead generation site. ![]() LinkedIn accounts for 64% of the traffic to company websites via social networks.Prospectors” are already exploiting the potential of LinkedIn in terms of B2B marketing: Why is LinkedIn B2B marketing perfect for brands? We’ve put together this comprehensive guide to perfecting your B2B marketing strategy on LinkedIn. But don’t panic! LinkedIn is a goldmine for generating leads, promoting content and driving traffic to business websites. In addition, recent changes to Facebook and Twitter algorithms to improve the user experience are somewhat limiting the organic reach of posts made by brands. Recently, many B2B marketers have been concerned about their ability to generate leads on social networks.
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