(Image credit: slideshare) Essential Concepts of Keyword Research Check out this graphic for a visual analysis of understanding consumer “micro-moments”: Many times, a website can find more traffic, more conversions, and more profit by just making the SEO customer-centric. This mismatch in language is costly, especially for fledgling businesses. Meanwhile, their customers are using another set of words to find the same product or service and because of this, product sales are severely limited. Often these are technical terms used as shorthand within an industry. It’s common for businesses to use one set of words to describe their product. So staying competitive means keyword research is a never-ending journey.įACT: With over 36% of SEO’s turning to keyword analysis, this is by far the most popular way to think of new content ideas. With those terms, you can create content that speaks the language of your customers. Keyword research is the work you do to answer one question: which search terms does your audience type into Google when looking for products, services, or businesses that will solve their most debilitating problems. To get this list, you must know your audience, they’re desires, and their interests. The object of keyword research is an extensive list of search terms for which you want your website to rank. In this post, we’ll show you the no-pressure way to both research and use keywords to unlock profitable new doors in your business. It’s also a huge cornerstone of any functional SEO strategy. Therefore, keyword research takes precedence in every SEO copywriting process. Keywords are your first and last defense in the battle for organic traffic (or as we like to call it, attention on autopilot). Okay, okay, how do I drop breadcrumbs from Google back to my site? Without a tasty trail of breadcrumbs that picks its way all the way back to your masterpiece, would-be readers will never find your glorious creation. That’s like building a gingerbread house in the middle of Google’s search results. So, you want to write high-quality content?
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